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Zach McCarty
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Cause Posters

 

This series of posters is dedicated to informing and raising awareness for the organization called Mental Health America. After researching the organization, many sketches were made trying to highlight what visuals, compositions, or information should be used. Hands and figures were the prominent visuals that came out of this sketching phase and would be used throughout the computer drafts. Initially, cooler colors were used, but these were changed to warmer primary colors that attracted the eye and made everything a bit more lively. Texture was also added to the background to give the design another layer of dimensionality. Overall the visuals used create empathy with the subject matter while also illustrating the information. 

 

DATE COMPLETED: January 2021

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